Love my Salad is runner up in the Fruit Logistica Innovation Award 2012. The international social salad network initiated by Rijk Zwaan was awarded on the last day of the Fruit Logistica trade fair, which has been taking place this week in Berlin, Germany.

Lovemysalad.com brings consumers and professionals together to inspire each other by sharing their passion for vegetables. Rijk Zwaan launched this platform as a way of helping to increase vegetable consumption.

In an initial reaction on behalf of Rijk Zwaan, Marketing Manager Auke Ferwerda expressed his delight at the fact that the company's social platform recived so many votes from Fruit Logistica attendees. “We’ve been bursting with pride ever since we heard we were nominated a few weeks ago – after all, Love my Salad is the only nominee to cover all types of vegetables rather than focusing on one particular product or company. Never before a concept - instead of a product - as ended so high in this competition. This demonstrates that our business partners firmly believe in the opportunities Love my Salad offers, which in turn strongly encourages us to continue to work with the sector as a whole in raising vegetable consumption levels around the world.”

Ferwerda also took the opportunity to congratulate his colleagues from Syngenta, as the winner of the Fruit Logistica Innovation Award 2012 with their product 'Angello'. This year more people casted their vote for the award than ever.  "It is nice to see that so many visitors showed their passion for vegetables."

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