17 Jan 2022

Rijk Zwaan’s palette of colourful vegetables is in the spotlight

Colourful vegetables capture attention and pull people to the shelf. Vegetable breeding company Rijk Zwaan is highlighting its colourful palette of bright, healthy, and inspiring vegetables; encouraging retailers, traders and other chain partners to bring more colour to the fresh produce category. Connect with us during our international events this February. Join us in-person or online via live studio meetings to find out more.

Colourful Products

Our products are tailored to the needs of the market, our customers, and the end consumer. “Who can resist a surprising purple ‘Lavender’ cauliflower or a mix of colourful snack vegetables? And have you seen our Sweet Palermo pointed peppers in an eye-catching range of red, orange, yellow and even chocolate colours?” states Jan Doldersum, Manager Chain & Retail at Rijk Zwaan. Colourful vegetables capture attention and entice people to try them. When thinking about colours, lettuce also offers innovative opportunities. Doldersum adds: “Our newest Salatrio concept provides consumers with an attractive lettuce bouquet featuring an interesting mix of colours and leaf shapes.”

Rijk Zwaan’s palette of colourful vegetables is in the spotlight

Colourful Partnerships

Consumers have high expectations for year-round availability of fresh fruits and vegetables. Collaboration between growers, retailers and other chain partners ensures an attractive fruit and vegetable category, with consistently high quality. “As a vegetable breeding company, our aim is not only to bring innovative vegetable varieties to the market, but also to develop strong collaborative relationships in the value chain and to be a partner for sourcing solutions and category growth,” explains Doldersum. We foster collaborative relationships with partners who share our values and ambitions to ‘Share a healthy future.’

Colourful Society and People

Our people come from different countries, departments, and cultures; united by a desire to increase vegetable consumption. We all care about a sustainable world and the people in it. Developing attractive and innovative vegetable varieties to feed consumers across the globe is our business. By breeding vegetables with a longer shelf life we reduce food waste and enable our partners to reduce packaging where possible. “We are committing to a brighter, sustainable future for our world and the people in it”, concludes Doldersum.

Rijk Zwaan’s events in February

We will showcase our colourful palette of bright, healthy and inspiring vegetables during many Rijk Zwaan events this February. You can connect with us – either in person or online via live studio meetings – at our High Tech Hydroponic Demo in Fijnaart (Weeks 5 and 6), studio meetings live from our Retail Center in Berlin (Week 6) and, our Open-field Demo and Hydroponic Demo for Mid Tech in Spain (Week 7).  

Rijk Zwaan’s palette of colourful vegetables is in the spotlight
Rijk Zwaan’s palette of colourful vegetables is in the spotlight