20 Jul 2017
Rijk Zwaan enters squash market with big ambitions
Rijk Zwaan has launched its first three commercial squash varieties. The breeding company offers a complete market solution under its own identity, with outstanding fruit quality. In this way, Rijk Zwaan aims to actively improve the financial performance of squash growers.
For Rijk Zwaan, squash is a valuable addition to its already very broad range of vegetables. Squash is produced globally and the popularity of the crop is still growing. Rijk Zwaan has conducted extensive research into market wants and needs. As a new market entrant, the company is keen to offer solutions for the entire chain, from growers through to consumers.
Labour-friendly and productive
When breeding squash varieties, Rijk Zwaan’s top priority is harvest reliability. These first three varieties offer a good yield and a thorough package of natural resistances against diseases and pests, as will all future varieties. Furthermore, since squash is a relatively labour-intensive crop, the company is developing plants with fruits that can be harvested more efficiently in order to contribute to better financial performance for its customers.
Attractive shine and a long shelf life
From the end customer’s perspective, Rijk Zwaan wants to set itself apart with high-quality fruits that retain an attractive shine long after harvesting. For now, the breeding team has focused on the dark-green segment. However, the first varieties in the white and yellow segments will follow shortly, which will enable Rijk Zwaan to respond to the rising popularity of mixed packs.
Sufficient seeds are available of Calawinter, Calabonita and Calagreen. For more information about these varieties or about Rijk Zwaan’s squash activities, please contact your local Rijk Zwaan representative.