Consumers are looking for a pepper that tastes great, is easy to prepare in lots of different ways and has a reliable and recognisable quality. At Rijk Zwaan we have developed Sweet Palermo®, our brand for pointed peppers that stand out thanks to more flavour, versatility and convenience.
Sweet Palermo® is a sweet pointed pepper. It is easily recognisable thanks to the brand name and its striking, twisted appearance. The Sweet Palermo® pepper sets itself apart thanks to:
- A thin skin
- Fewer seeds inside
- Excellent shelf life
- A rich, sweet flavour
- Suitability for many different uses, both warm and cold
With Sweet Palermo®, quality and availability are guaranteed. To help you gain maximum benefit from this product, we provide various supporting services:
- Collaboration within a Sweet Palermo® Growers Group
- Promotional material and packaging concepts
- Consumer website providing inspiration and tips for how to use Sweet Palermo®: www.sweetpalermo.com
Sweet Palermo® is available in ever-more countries, so it can be produced all year round. A yellow version is already available and an orange version will be launched in the near future. For all colours, the focus is on the same three aspects: flavour – versatility – convenience.